Zee CINEMA entertain movie lovers, primarily South Asians, with the collection of movies & movie related programmes, with a schedule which suits their lifestyle and appeals them to watch. This channel also provide entertainment, enrichment and excitement, through on-air promotion, contests, on ground events, celebrity meets, social media activities & our brand merchandize We deliver Movies . Masti . Magic 24 Hour Movie Channel Fresh programming: Business Of Bollywood, Bollywood Life, A To Z of Bollywood, Bollywood Cut, Taste Buds, Bollywood Families etc. Btown Buzz (Bollywood News) Songs Fillers, Making of Movies, Trivia