The brand value is from medium to high. Relevant Kiswahili language programming focusing on general entertainment, such as movie series and drama, music, comedy, celebrities’ life, events, Arts and drawings, wedding tradition in Swahili culture, and documentary. Centring on the mass market with an eye on the middle and high class. The channel’s personality is Friendly, relaxing and entertaining. The channel’s tone & manner is catchy, modern, straightforward. The channel’s originality is Unique/ Simple, Distinctive & Compelling , including Chinese TV series and movies/ Chinese educative programs and other subsistence related topics