Isi Mbido - The Beginning, is the niche channel designed to fully explore the depths of culture and traditions of Ndi Igbo, their history, lineage, religious inclinations, business prowess, and so many other factors that make them unique in their own way. Isi Mbido is the true and authentic source of Igbo culture, tradition and lifestyle. It tells the true, unadulterated Igbo stories, but from a modern perspective. It is an all-round entertainment channel that will keep you glued to your TV.